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BrandQuest Blog
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Branding
5 questions to build your brand
Marketers tend to overcomplicate the Branding Process! Build you company brand by answering 5 simple questions!
Branding
2024
Two men walk into a bar... actually they walked into BrandQuest
Would Coca-cola have become the brand it is today had they called themselves 'Refreshing soft drink? Would Rolex have become the brand it is today hadthey called themselves 'Incredibly accurate timepiece? Would Porsche have become the brand it is today had they called themselves 'High Performance sports cars?"
Branding
2024
How New Brand Essence defined The Mac Credit Union's culture, standards and behaviour
Your unique Brand Essence represents the 'heart and soul' of your brand. At BrandQuest, we capture it in just two words - 'Good Neighbour' - a Brand Essence of the Mac. But what does it mean?
Branding
2024
Branding Tips for Retail brands
What Retail brands can learn from Warren Buffet and Gerry Harvey
Branding
2024
Fast change is not always great for your brand
We tend to change too many things too quickly... But at what costs?
Branding
2024
How an Enterprising Heart galvanises 1000 global staff to a core essence
Your unique Brand Essence represents the “heart and soul” of your brand. Read through to discover how we crafted Brand Essence for a global workforce organisation, Asuria.
Branding
2024
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