The Marketing Strategy Journey

Our proprietary Marketing Strategy process will provide you with the knowledge, tools, disciplines and capabilities to develop marketing initiatives that will build cumulative brand awareness for your business, and assist in the acquisition of new customers.

What are the outcomes?
The output is a comprehensive Marketing Brand Book and ROADMAP™ that provides key stakeholders with a thorough understanding of: your brand’s positioning, key competitive advantage, market segmentation and brand essence along with a brand audit and step-by-step recommendations for communications to key segments for increased sales.

What is the process?
At the core of the BrandQuest Marketing process is an intensive, 4-Step Workshop.

     Fuel            Key          Ignition         Journey 

1. The Fuel The fuel stage seeks to understand where your company has been and where it plans to go. No market strategy can be created without the deep insights that the stakeholders bring to the Workshop. Using BrandQuest's extensive experience, we refine the fuel to be used to develop the marketing strategy.   2. The Key Critical to a marketing strategy is what your company stands for in the marketplace as well as how it acts. In this phase BrandQuest will work with you to develop your positioning and essence - the key to unlocking your marketing strategy.   3. Ignition At this stage, a brand audit is conducted to review the marketing materials tabled during the 'Fuel' process to ensure alignment with the agreed positioning developed during the 'Key' process. Importantly, we now begin to see the clarity and consistency that is required to better communicate your unique points-of-difference and benefits.  For the journey ahead we progress through the five building blocks of marketing strategy (Price, Promotion, Place, Product and People). Once completed the program is fully prepared for market ignition.     4. The Journey The BrandQuest Workshop concludes in order to allow the comprehensive planning of the "Road Map"  which guide your journey with recommendations that will drive your company to the agreed goals.