Anyone can complicate marketing—the secret is to simplify it. This book does precisely that.
Sophisticated marketing is not just for the big guys who have cashed-up marketing departments and employ expensive ad agencies and consultants, it is essential for all companies or organisations, whether an existing medium-sized business, a start-up, a not-for-profit, or even just a one-person operation.
Fast Marketing for Fast Growth debunks many myths and reveals that successful marketing is not complicated, overly time consuming nor expensive. The essential ingredients for success are simply discipline, in-depth thinking, consistency and organised execution.
Fast Marketing for Fast Growth distils in straightforward language the essence of marketing through asking four fundamental questions:
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What do you need to say? |
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How should you say it? |
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How do you do what you say? |
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When do you say it? |
The answers to these questions shape a creative and successful marketing strategy at a fraction of the cost and in a fraction of the time of the big successful brands, resulting in growth, improved business and increased sales. Actual real life case studies reveal how the answers to these four vital questions produced highly successful marketing plans that delivered fast growth.