Do we need a tag line with our logo?
Yes. A tagline gives you the opportunity to expand on your brand.
Everyone has heard of memorable taglines such as “Real Thing”, “Just do it”, “Oh what a feeling”, “There is no other store” etc. So the next question is what should my tagline be?
Your tagline should be developed in conjunction with your company name. If your name describes what you do, then you can be creative with your tagline, while an abstract name would need a descriptive tag line. An example would be Smith’s Plumbing could use a tagline such as “We get you unstuck”, but a similar company with a name such as Speedy Plunger would need a tagline like “Plumbing in a hurry”.