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Articles
Overcoming the Big Bad Myths of Branding
In this article we explore three of the most common branding myths and set clear a path for a better understanding of how you can, and why you should effectively brand your company. 4 Step Web-check for High Performance Websites (Part 2)
In this month’s section, we will focus on the usability of your site to enable customers to find what they want and more importantly find what you want them to find, and how to measure the success of your web strategy and any changes you implement. 4 Step Web-check for High Performance Websites
This article provides the basics that you should be deploying within your current site. Using our simple 4 step check: Design, Optimisation, Useability and Measurement will lead to an improved marketing tool that will ultimately deliver increased sales. A Vision to drive your Marketing
Your marketing strategy is the conduit that converts your Vision into actionable strategies that affect your customers and utlimately, your sales. What makes you Different? Let your competitors help you market.
Before you can begin to develop your unique marketing strategy, it is critical to understand the market you compete in or you plan to compete in. As the ancient philosopher Sun Tzu said over 2000 years ago in the Art of War, “To make an assessment of the outcome of a war, one must compare the various conditions of the antagonistic sides." Why Tough Times Can Be Good Times For Smart Marketers
Many companies and their marketing managers may not have experienced an economy in downturn before. So what are the lessons and how might you use this period to your advantage? How to Avoid Expensive Marketing Mistakes
Businesses large and small are guilty of wasting precious marketing dollars. At BrandQuest we see many of the common marketing pitfalls companies make. In almost every ‘wasted dollars’ scenario we have noticed a recurring theme – the lack of a robust and considered marketing strategy that guides everything from consistency of message to targeting, tonality, presentation and expectations. Repeat, repeat, repeat and you’ll be sweet sweet, sweet. (Or: Why consistency is the key to successful marketing).
Surprisingly as it might sound, marketing is often more about discipline than it is about creativity. One of the keys to successful marketing is the discipline required for consistency. Consistency of message. Consistency of medium. Consistency of tonality and consistency of your brand personality. Consistency ranks right up at number one on the business owner’s ‘Most Important Things To Remember’ list.
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