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Articles
The Changing Face of Business
Many business managers and owners fail to notice the changes taking place in their own business, their market and their customers. As a result, they no longer communicate the right signals to potential customers or those who are not familiar with the changed circumstances of their company. A positive business outlook starts with a positive future vision
As we see definite signs of a recovery in the local economy, it is timely that as a business you take a positive approach to the future and set about defining your vision. Marketing Myer. (Marketing as a IPO tool)
Myer is not the first brand to use advertising to promote its public listing to retail shareholders. Evolving Brand Essence: from start-up to maturity
Recently we have seen Woolworth’s update its logo and today ANZ unveiled their new look. As a company moves along their maturity timeline, their personality, the way customers respond to it, and to some extent, their values, will change. This all has a huge impact on how it markets its brand and on the branding itself. Brand or Growth: What drives the value of your company?
For many business operators, focusing on developing a brand comes behind other aspects of their business. But with plenty of studies to prove that stronger brands demand and are valued higher, than the general market, is this an area that more should be focused on? Social media – who cares. I’m a B2B.
Much of the chatter about social media, has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only. To Discount or Not to Discount?
During an economic downturn many firms panic and discount price in order to increase reducing demand and/or stimulate sales. The purists would argue that all this does is destroy brand value.
So when is it right to discount and not to discount? Should I discount during this current economic downturn? Overcoming the Big Bad Myths of Branding
In this article we explore three of the most common branding myths and set clear a path for a better understanding of how you can, and why you should effectively brand your company.
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