FabHealth

FabHealth products has a proud 50 year history as an Australian manufacturer of dietary supplements.

One of our first tasks after purchasing the business in 2006 was to ensure that our marketing efforts were focussed and disciplined to achieve our growth goals. Historically the brand had a very solid reputation and loyal market but did not have a clearly defined marketing strategy. We had very little knowledge of our customer base and the brand was being fragmented by inconsistent messages to undefined target audiences.

Our decision to undertake the BrandQuest marketing program quickly defined for us our market positioning, segmented our target audiences, provided our brand essence and was the catalyst for an update of logos and a set of disciplined brand guidelines for the future.

I believe that the marketing rigour, strategy and our brand guidelines provided by BrandQuest have played an important role in our recent success of being ranged across Australia’s biggest supermarket chain. Now, all FabHealth marketing, from point of sale, advertising, brochures, sponsorships, promotions and web site – right down to our letterheads all communicate a revitalised and consistent message to our customer base.

We continue to appreciate the contribution of BrandQuest to the FabHealth success story.

Bruce Irvine - Managing Director