Matrix Education

At Matrix Education, we realised that ‘word of mouth marketing’ had its limitations. In order to continue our growth, we had to utilise a more sophisticated and structured marketing approach.

We had actually used a marketing consultancy in the past and it didn’t work for us. They failed to understand our business needs and therefore the marketing solutions that were put forward added very little value to our business.

However, I was really impressed with BrandQuest team’s approach.

First, they engaged us to understand the nature of our business. They explained to me clearly that they needed to understood our business really well in order to formulate a clear direction for our future marketing needs.

Second, their structured marketing approach meant that people without much marketing knowledge and experience could understand and participate in the development of the marketing strategy and therefore ‘own’ it. The marketing communication calendar is an example of this.

Third, they excel in execution. They are savvy and timely with the implementation of the activities which make a world of difference.

The results are already outstanding. They have provided clarity, consistency, direction and recommendations that have galvanised our staff and, I have no doubt, will add real and tangible value to our business. I value their input so much that I have outsourced our marketing needs completely to the BrandQuest team.

DJ Kim - Managing Director