Matrix Education
Industry setting:
Matrix is a leading high school tuition college located in Sydney. The education market is moving towards more reliance on external, supplementary tuition and the market is becoming increasingly competitive.
Challenge:
Matrix wanted to create an industry leading brand to help assist with its rapid growth plans.
Strategy:
The brand strategy centred around the “inpirational mentors” that are the Matrix teachers. Its great learning environment and proven results were also key themes BrandQuest utilised in the rebranding.
The Result:
Incorporating the dynamic tick and arc throughout Matrix’s branding, has created a graphic device to reinforce its key objectives. The new branding has been exceptionally well received within its market and is being rolled out with a new, more aggressive marketing campaign.
Logo Update
We graphically interpreted ‘the edge’ that the teachers and syllabus provide to their students and ‘the edge’ that their students gain from attending Matrix. We wanted to maintain the academic colours and typeface of the word ‘MATRIX’.
Magazine and Newspaper Advertisement
Old 
New
Enrolment Form
Old New
Student Subject Binder
Old
New
