Centre for Veterinary Education
Industry setting:
Centre for Veterinary Education (formerly the Post Graduate Foundation for Veterinary Science) provides continuing eduction for Vets – both in Australia and globally. Technology has enabled the delivery of content globally, requiring all educational organisations to compete in a much larger but also more competitive market.
Challenge:
CVE wanted to create an industry leading brand in Australia and overseas. It’s strategy was to increase its focus on distance education and become the Professional Development Leaders for the continuing education requirements of the veterinary community.
Strategy:
The key strategy was centred around communicating their brand essence to reflect their innovative offering and points of competitive difference. Through their practical education, CVE empowers the veterinary community to excel in their vocation as well as operate better veterinary practices.
In addition, CVE wanted to give more prominence to the relationship with Sydney University in order to assist in their appeal to the global market.
The Result:
The rebranding was unveiled in mid August 2008. The new name, logo, tagline and brand guidelines have been extremely well received throughout academic circles, as well as through the veterinary community.
Logo Update
The logo communicates the heritage and credence associated with the University of Sydney. The contemporary design and typography reflects a ‘forward looking’ organisation whilst the global ‘graphic device’ represents Australia reaching out to the world. The colour palette counterbalances the contemporary typography with the maroon colour reflective of our tradition and the contrasting sand a graphic reflection of the sandstone structures that Sydney University is famous for.
Quarterly Publication
New Old
Members Journal
New Old