Lonely Pets Club

Industry setting:

Lonely Pets Club (LPC) is Australia’s leading mobile pet care business having made over 100,000 home visits. They walk, feed and love your pets while you are away and will even take in the mail and water your plants.

Since opening over 5 years ago, they have seen a lot of small operators enter their market, which was traditionally dominated by kennels and catteries.

Challenge:

LPC is gearing up for the next stage in their growth. They are now actively growing through a franchise model within Melbourne, and are positioning themselves for moves interstate within the next few years.

The brand positioning has gone beyond the “homesy” operation of their competitors to a large network of carers and franchisee, with sophisticated systems and processes to ensure the best possible care for their client’s pets.

Strategy:

The message we wanted to communicate was that customers can confidently choose Lonely Pets Club to care for their pet when they’re not there.

The brand needed to convey the combination of LPC’s passion and care for animals with the professional business driven nature of their systems and processes.

The Result:

The new LPC logo reflects and communicates the core proposition in a highly professional and welcoming manner. Furthermore the icon ‘heart’ reinforces their ‘caring and loving’ culture throughout all our communication as a dynamic branding device.
The application of curved box as a natural supportive graphic device reinforces the curved shape of the heart/paw logo, and conveys a friendly approachable feeling.

Brand Identity - Before:

Brand Identity - After: