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Marketing Strategy
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Unlock the Hidden Potential inside Your Business

BrandQuest is a marketing consultancy firm that specialises in developing leading brands for growth businesses through our unique marketing strategy process.

How will BrandQuest help my business?
Our individually tailored 4 Step Marketing Program
provides you with the tools, disciplines and confidence to develop marketing that will drive acquisition of new customers, assist in converting prospects and build long-term brand awareness.

Do BrandQuest help with the execution of the strategy?
Only once your stategy is defined, you can be assured your marketing tactics are maximising your brand presence. At this point we assist our clients with a variety of consulting services including:

     •  outsourced marketing 
     • brand identity
     • marketing execution

What's New

1. Read: Evolving your branding
2. What are your business priorities - take our short survey
3. Read our article in Dynamic Business magazine


Your Marketing Questions
Is it possible for us to use segmentation to set our pricing structure?
Marketers use segmentation pricing strategies in many ways. Many sandwich shops provide a discount for early lunch orders that help ‘ease the squeeze’ for the peak lunch-time period. So-called ‘happy hours’ in bars and bistros and ‘early dining/pre-show dinner discounts’ are further applications of how segmentation assists to overcome the rush-hours and ‘ebbs and flows’ of business.

Recent Articles
Marketing Myer. (Marketing as a IPO tool)
Myer is not the first brand to use advertising to promote its public listing to retail shareholders.

Upcoming Events
Associations Forum - One Day Workshop (Melbourne) BrandQuest will be running a workshop for members to help them develop thier own marketing strategy (March 25th).


Associations Forum - One Day Workshop (Canberra) BrandQuest will be running a workshop for members of the Associations Forum to help them develop thier own marketing strategy (June 10th).