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Unlock the Hidden Potential inside Your Business

BrandQuest is a marketing consultancy firm that specialises in developing leading brands for growth businesses through our unique marketing strategy process.

How will BrandQuest help my business?
Our individually tailored 4 Step Marketing Program provides you with the tools, disciplines and confidence to develop marketing that will drive acquisition of new customers, assist in converting prospects and build long-term brand awareness.

Do BrandQuest help with the execution of the strategy?
Only once your stategy is defined, you can be assured your marketing tactics are maximising your brand presence. At this point we assist our clients with a variety of consulting services including:

     •  outsourced marketing 
     • brand identity
     • marketing execution

What's New

1. Brand Survey on social media
2. Upcoming event: Driving growth for small and medium businesses 
3. Graeme Gladman commenting on the brands of the big banks, Telstra and the NRL 


Your Marketing Questions
Is it possible for us to use segmentation to set our pricing structure?
Marketers use segmentation pricing strategies in many ways. Many sandwich shops provide a discount for early lunch orders that help ‘ease the squeeze’ for the peak lunch-time period. So-called ‘happy hours’ in bars and bistros and ‘early dining/pre-show dinner discounts’ are further applications of how segmentation assists to overcome the rush-hours and ‘ebbs and flows’ of business.
Recent Articles
Social media – who cares. I’m a B2B.
Much of the chatter about social media, has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only.
Upcoming Events
Australian Institute of Management Jason and Graeme have been invited to speak at AIM's Professional Network Forum (June 23)
Marketing Strategy Workshop for Vets BrandQuest will be helping Vets develop their own marketing strategy through the Centre of Veterinary Education (June 19)
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